The Brown family have always excelled at wine tourism - even before it was a thing.
The Brown Brothers cellar door at Milawa in north-east Victoria has been a favourite stop-off for generations of wine lovers - and helped build immense brand loyalty.
A highlight of the busy events calendar, the 36th annual Spring Wine & Food Festival, returns later this month.
The festivities begin with the opening dinner, a shared feast served in the historic barn and matched with premium Brown Brothers wines, including a taste of rare and back vintage highlights from the Brown family cellar.
The event will be hosted by fourth-generation family member Katherine Brown, and Brown Brothers' wine ambassador Andrew Harris, who will celebrate the family wine history dating back to 1889.
Activities over the weekend include free wine tastings at cellar door; the Innovation Courtyard, where guests can blind taste some new wines, with the opportunity to provide feedback and a GoVino wine tumbler to take home with each adult ticket.
There will be live music in the grounds from noon-3pm, an all-day grazing menu in the Barn and a selection of local beers, ciders and soft drinks.
The event will run from 10am-5pm on both days with admission costing $20.
The restaurant will feature a seasonal set menu of 12 dishes served share-style for $90pp or $130pp with matched wines.
For details, see www.brownbrothers.com.au/event/spring-wine-food-festival-2022/
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