Any wine lover visiting Tasmania will want to pick up a copy of the newly released free guide to the best of the island state’s cellar doors.
Wine Tasmania has just released the 2023 edition of Tasmania’s Wine Trails, a nifty publication that offers a guide to the island’s best wine experiences and complementary activities.
"With increasing numbers of visitors to Tasmania travelling to experience our wines and visit cellar doors, the Wine Trails publication is an essential resource for those seeking to experience the island’s renowned wine and culinary experiences," says Wine Tasmania CEO Sheralee Davies.
It is a staggering fact that 40% of all wine made in Tasmania is sold on island, much of it at cellar doors.
“Many of the island’s wine producers are reserving their most sought-after wines for their cellar door visitors, who can also enjoy a variety of exclusive wine experiences such as tours, tastings of rare wines, dining and local produce, events, music, and more,” Davies says.
“Not only has the proportion of visitors incorporating a cellar door visit into their itineraries risen to 27% (up from 21% in 2019), spend by this segment of visitors is up 50% on 2019, and more than 1.5 times the spend of all other visitors to Tasmania.”
The Tasmanian Wine Trails guide profiles four geographic areas - the North West, Tamar Valley, East Coast and Southern Wine Trails, with information on key cellar doors.
Complementing the print publication (which reaches over 100,000 wine lovers each year), an interactive online version includes filtering functionality which enables visitors to plan their visits based on preferred wine styles, features and activities.
The online version of the Wine Trails can be accessed at winetasmania.com.au/wine-trails, while free copies of the print publication are available at visitor information centres or by contacting Wine Tasmania.
Image: Devils Corner, Elise Cook, East Coast Tasmania Tourism
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