Novak Djokovic is a masterful tennis player with a controversial personality.
The Serbian tennis star is hoping that his success on the court - 21 grand slam titles - can translate into wine sales, having launched his first two wines over the weekend.
Djokovic joins the likes of Ernie Els, Brad Pitt, Kylie Minogue and Graham Norton in launching a wine range, opening serve with a 2020 Djokovic Chardonnay and 2020 Djokovic Syrah.
Serbian wine magazine Vino & Fino reports that the Djokovic Winery is a new operation in the player's home nation.
Djokovic's uncle, Goran, is the director of the winery, and he told Vino & Fino that he hopes the vineyard will soon attain a similar status to what his nephew has achieved on-court.
"There are many challenges, but we try to achieve the maximum in this business, as in everything," Goran Djokovic told Vino & Fino.
The magazine reports that the Djokovic family vineyard covers six hectares in Sumadija, Serbia, three for white grapes and three for red grapes, on "one of the most attractive lands in Serbia, on red soil rich in stone, marl rock and lime, with large white pieces of stone."
Šumadija is Serbia’s premiere wine region and is home to leading wine producer Mija Radovanovi.
The wine is currently sold at the Wine & Pleasure store in Belgrade but there are plans for future global distribution.
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