Research undertaken by Concrete Playground shows exploring their own backyards is of paramount importance with 50% of New Zealanders and 53% of Australians surveyed planning on doing more domestic trips this year compared to pre-pandemic.
Chilling out is also important with 31% of Gen Z (born 1997-2012) and 30% of millennials (born 1981- 1996) surveyed apparently booking trips for the sole purpose to de-stress.
The traditional bucket list has changed with 70% of those surveyed preferring to go off the beaten track, with 74% wanting to “live like a local” rather than seeing the more popular tourist spots.
Tasmania topped the list as the go-to destination for Aussie travellers while a whopping 40% say they are planning on spending more on travel than their pre-Covid spend.
Based on these results, Concrete Playground has extended its offering to include an e-commerce platform - Concrete Playground Trips (CP Trips) - which will curate "money-can’t-buy" travel experiences across Australia and New Zealand.
Frances Deighton, head of strategy and insights for Concrete Playground Trips said: “Now, more than ever, it’s important we all listen to what travellers want because their desires, interests and expectations are significantly different to what we were seeing pre-pandemic.
"It’s an exciting opportunity to provide this new traveller with an experience that will set the standard for their future travel.”
With five initial itineraries now live, the hero event is a VIP experience at the Spring City Festival in Auckland (above) to be headlined by Groove Armada, which includes VIP festival tickets, a three-night stay in the luxury Hotel Britomart - New Zealand’s only five-star green hotel - as well as a private sommelier and chef lunch at Ahi restaurant hosted by chef Ben Bayly; a helicopter flight to Waiheke Island for wine tasting at Stonyridge Vineyard with the winery owner, or a helicopter flight to Waiheke Distilling Company for a bespoke tour with the head Distiller. From $3,295 per person, bookings are available until October 26 for departure on November 26.
In Australia, The Five Days of Hobart’s Finest trip from $1,739 per person includes a four-night stay at Henry Jones Art Hotel; full-day Wineglass Bay and Maria Island scenic flight; Moorilla’s Posh-as day at MONA - a fancy day out at MONA and Moorilla, MONA’s on-site winery and vineyard, including a guided wine tasting, restaurant lunch with matched wines and return ferry tickets from Hobart.
To learn more about CP trips, visit https://trips.concreteplayground.com/
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