Radisson Hotel Group has announced significant expansion plans for Australasia, with a newly expanded brand portfolio, strategic partnerships and business models that will enable the group to achieve major growth across the region by 2025.
The expansion will target capital cities and popular regional destinations across Australia and New Zealand, such as Sydney, Melbourne, and Brisbane.
The plans were unveiled as the Australasia market is starting to see growing demand for hotels and resorts as it recovers post-pandemic and prepares for the 2032 Olympic Games in Brisbane.
Radisson says that recent research has shown that investors are eager to deploy capital into hotel assets in Australia and New Zealand with a focus on mid-market properties.
The Radisson Individuals, Country Inn & Suites by Radisson and Radisson RED (above) brands will spearhead the growth of the portfolio in Australasia.
Owners and developers in Australasia will have access to an expanded collection of brands in select markets across Asia Pacific, including newcomers 7 Days and Metropolo (terrible name).
Radisson has also secured rights to develop and operate the Golden Tulip, Kyriad and Campanile brands from Louvre Hotels Group.
"Our ambitious plans in Australia and New Zealand are a testament to our success in the market and the relevance of our products to both inbound and domestic travellers seeking a diverse range of hotel and resort experiences," says Ramzy Fenianos, Chief Development Officer, Asia Pacific.
"Our defined brand architecture is designed to be relevant for our guests and owners, delivering on meaningful experiences. With visa applications for Australia already being at 80% of pre-pandemic levels as of May this year, we're optimistic that the market will see continued rapid recovery, and a surge in demand from inbound tourists as we approach the summer season."
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