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Call me slow, but I missed out on the "buzz" surrounding Psychedelic Water.
This drink is apparently the first legal (in the US anyway) psychedelic brand of its kind; based on the ethos that "psychedelics are more than something you consume".
The publicity blurb says that "psychedelic" is a state of mind that fuels creators, mavericks, groundbreakers, risk-takers and free-thinkers.
It says that these products "leave you with a tongue-tingling feeling of happiness, mental clarity, and creative bliss".
What we are talking about here is "mild mood-boosting, non-alcoholic herbal supplements" containing kava root, damiana leaf and green tea leaf extract.
The aim is to "feel good without messing you up".
Anyway, the team behind Psychedelic Water have also produced a new legal microdose drink called Psychedelic Functional Microdose - which is not a particularly catchy or psychedelic name, but has a high-powered Los Angeles PR team spruiking its benefits.
They tell me Pankaj Gogia and Brandon Samuel are the "disruptors spearheading the destigmatization of psychedelics".
Their new product is "formulated for focus, memory, and positivity, this delicious new daily dose of proven functional mushrooms and nootropic ingredients is designed to unleash potential and optimize performance with directed energy".
OK. I really am none the wiser.
But there are apparently two flavours: Orange + Peach and Ginger and Ume + Sakura, packaged in small 2.5-ounce bottles.
Psychedelic Functional Microdose contains no sugar, is low-calorie, vegan, gluten-free, and non-GMO.
So healthy mind-altering substances then.
Some research reveals that microdosing psychedelics is the practice of consuming very low, sub-hallucinogenic doses of a psychedelic substance, such as lysergic acid diethylamide (LSD) or psilocybin-containing mushrooms.
Microdosing has apparently grown in popularity, but scientific literature contains minimal research on this practice
I'm not sure whether to be intrigued or scared.
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