Tasmania was a real tourism hotspot prior to Covid and now local tourism authorities have launched a campaign to entice visitors back post pandemic.
A new immersive digital experience under the Discover Tasmania banner will allow users to outline a trip that’s best suited to their personal preferences.
Australians will be encouraged to plan and book a holiday in Tasmania, as part of a campaign promoting the island state as the ideal location for a road trip this spring.
The road trip- and agritourism-focused campaign will be launched today and will run until mid-October.
Federal Tourism Minister Don Farrell says the campaign forms part of the Government’s Recovery for Regional Tourism program to help the industry rebound.
“Tasmania has so much to offer as a quality travel destination and spring is a wonderful time to visit,” Farrell said.
“Whether it be a wine tasting experience in the Tamar Valley, feasting on famously good produce or exploring some of the most spectacular scenery, Tasmania has so many unique tourism experiences.
“I hope the campaign prompts Australians dreaming of a Tassie getaway to make a booking and get travelling.
“There are still challenges to overcome, but we’re getting on with the job and supporting an industry that’s vital to Australia’s economic recovery.”
On ya Don.
The campaign, supported by a $1.2m Austrade grant, will launch on Monday and run until mid-October.
For more information, visit www.discovertasmania.com.au/
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