Coles have ignited a booze war in Tasmania with the opening of the state's first Liquorland store in suburban Hobart.
The first new Coles supermarket in 12 years has opened at Glebe Hill Village Centre in Howrah, and features a Liquorland outlet that promises to showcase more than 320 Tasmanian-made beverages from 60 local producers.
The supermarket booze trade has been dominated in Tasmania by BWS and Dan Murphy's - both owned by Woolworths,
Liquourland says it will offer "a range of the Apple Isle’s best craft beers, cool-climate wines and boutique spirits that will deliver a national platform for the state’s beverage producers through the chain’s 750 store network.
The Liquorland Glebe Hill Village store features a selection of Tasmanian beverages as well as Liquorland’s exclusive Tasmanian brands including Beyond the Wilderness wines and the Pure Origin vodka and gin.
Coles Liquor chief executive Darren Blackhurst said: “Our drive to be a simpler, more accessible, and locally relevant drinks specialist can be seen with the launch of this store and the celebration of the Tasmanian brands we have in store for our customers.
“Local sourcing is a key focus and we are proud to partner with over 60 local suppliers and producers to showcase Tasmania further."
Tasmanian products will be easy to find at Coles Glebe Hill Village - all brands will be indicated by the Brand Tasmania trademark.
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