Positive news for Australian wine exporters

Good news for Australian wine exporters hit by the Chinese tariffs issue.

Austrade has partnered with Wine Australia to develop "a comprehensive digital knowledge hub" to help Australian wine producers grow their wine sales internationally.

The Wine Export Ready Hub aims to bring together information, templates and how-to guides to help wine producers understand export process, find buyers and develop export plans.

Austrade CEO Xavier Simonet said the industry-first free digital hub will fuel Australia’s wine exporters to go further, faster.

“Australia produces some of the world’s most sought-after wines, and the new Wine Export Ready Hub will help our producers get more product to consumers the world-over,” he said.

“This one-stop-shop, developed by Austrade and Wine Australia, will provide clear, comprehensive answers to wine producers’ most pertinent export questions.”

Wine Australia Chief Executive Officer Dr Martin Cole said: “With around 60% of Australia’s wine production exported each year, the profitability of the wine sector is strongly linked with exports.

"Many wine producers are developing strategies to intensify exports and to enter new markets, and we’re delighted to launch the Wine Export Ready Hub in partnership with Austrade to support these activities.”

The Export Ready Hub complements Austrade and Wine Australia’s existing suite of export resources including market insights, market entry programs and regulatory services, as well as virtual platform to showcase Australian wines to international buyers, Australian Wine Connect.

While Australia’s wine producers faced challenging trading conditions in recent years, the values of wine exports grew in 71 destinations in the year to March 2022, according to Wine Australia’s Export Report. Growing markets included Singapore, Hong Kong, Thailand, South Korea, Taiwan and Japan.

Australia produces around 4% cent of the world’s wine and is the fifth-largest wine exporter.

For more information on the Wine Export Ready Hub, see wineaustralia.com/exportready