The Adelaide Hills Wine Region will celebrate its popular annual Winter Reds festival from July 29- 31.
A new creative campaign features three-dimensional objects which evoke characteristics of high-quality cool-climate red wines, as well as the beauty, diversity and creativity of Adelaide Hills as a wine region. [View the rather clever animated version on YouTube here]
Alex Trescowthick, president of Adelaide Hills Wine Region, said: “I’m delighted to announce the launch of our 2022 Winter Reds festival with a new creative look which reflects the sophistication of the wines produced here as well as capturing the beauty, diversity and creativity of the Adelaide Hills as a wine region.”
Winter Reds is the longest-running wine festival in the Adelaide Hills having started in 2009. The annual celebration sees Hills wineries light their open fires, crack open their best red wines and fully embrace the winter season during the last weekend of July.
The theme of the 2022 Winter Reds festival is ‘What’s Your Red?’ - inviting attendees to taste and discover their favourite red wines and giving participating cellar doors the opportunity to champion their best reds.
"Naturally, as one of the Adelaide Hills wine region’s flagship reds, pinot noir will be widely celebrated, as well as South Australian well-loved staples of shiraz and cabernet sauvignon," says Trescowthick.
"In addition, look for producers doing exciting things with other varieties such as nebbiolo, tempranillo and gamay, There’s a red to entice everyone.”
The 2022 Winter Reds festival involves over 35 events at cellar doors in the Adelaide Hills.
There will be guided red wine tasting flights, special wines from the cellar, live music, open fires, even golf, as well of lots of lunches.
Details and bookings for the Winter Red events will go live on Thursday, June 16 at 4pm. See https://www.adelaidehillswine.com.au/events/winter-reds/
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