“The Sapphire Coast Oyster Trail is the first of its kind in Australia, promoting the region’s oyster experiences to the visitor market under the Oyster Trail brand,” said Anthony Osborne, Sapphire Coast Destination Marketing managing director.
“The Trail is a collection of amazing oyster experiences on offer in the region, including farm gates, tours, tasting experiences and restaurants. It celebrates the quality of the region’s world-renowned oysters, which undoubtedly come from some of the cleanest waters in Australia.”
The Oyster Trail was officially launched at a special event held at the Merimbula Visitor Information Centre earlier this week.
Visitors to the Sapphire Coast can create their own bespoke Oyster Trail itinerary from the recently designed Sapphire Coast website, which showcases tourism-ready oyster experiences on offer in the Bega Valley Shire.
The Sapphire Coast is home to five key oyster-producing estuaries, all of which imbue a special flavour to the oysters known as ‘merroir’ (I'd never heard that word before).
“Not all visitors have to be a fan of eating oysters, but we know oysters are such great evidence of our untouched, pristine coastal landscape that everyone can enjoy,” Osborne continued.
Sapphire Coast Wilderness Oysters chair Greg Carton said the oyster industry and local tourism organisations have worked closely together over the past two years to lift the profile of the Sapphire Coast oyster brand.
“Our Sydney rock oysters are fed by the cleanest environment in New South Wales, and they have an exceptional reputation in the culinary world," he said. "Our oysters are served at the best restaurants in the nation’s capital cities, and there is a big opportunity to tap into the growing tourism appetite for culinary experiences.”
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