Iconic Caribbean rum producer Bacardi has launched two new flavours with a tropical twist.
Bacardi Coconut and Bacardi Raspberry can be enjoyed over ice, or as cocktail ingredients.
Both have an approachable ABV of 32% and are made from a base of Bacardi white rum infused with "all-natural" coconut and raspberry flavours.
A special rum blend from Maestros de Ron has been chosen to create a light base for the sweet coconut and crisp raspberry flavours. The rum and fruit flavours are then blended with purified water added at completion.
Both drinks are gluten free.
“As the world’s most awarded rum brand with more than 158 years in the business, consumers consistently turn to Bacardi," says brand ambassador Loy Catada.
"The flavour segment is an exciting area for the brand to play, after having watched the growth in flavoured spirits closely overseas we see it as a massive opportunity for Bacardi and for Australian consumers."
Bacardi Coconut and Bacardi Raspberry are available for a suggested retail price of $49 per 700ml bottle through Dan Murphy’s and all major retailers.
See www.BACARDI.com
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