Hospitality industry businesses are among the major culprits when it comes to overblown job titles.
It often turns out that the executive vice-president for communications is a 20-year-old dogsbody and the chief of sanitation is the toilet cleaner.
The COO is sometimes the No.2 in a two-person business.
And the chief people and culture officer probably handles HR when not answering the phone.
But now there is a kickback against absurdity.
US digital payments company Block is the latest firm to bid adieu to formal job titles, as CEO Jack Dorsey adopts the role of 'Block Head'.
Businesses are now asking whether creative titles a playful way to encourage outside-the-box thinking, or just plain ridiculous?
In the Block Head’s case it is a semantic change only and there will be no changes to Dorsey's roles and responsibilities.
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