Spanish authorities have had enough of drunk and disorderly British tourists.
Brits visiting Majorca and the other Balearic islands this summer will find it a lot harder to get legless than it was before.
New rules have been put in place by regional governments in a bid to address the "issues of over-consumption of alcohol".
So booze cruises and organised pub crawls are out - and there will be limits on alcohol sales.
Restaurants and bars that serve food are also limited in how much alcohol they can serve, in addition to all-inclusive resorts. The new rules state the maximum per lunch or dinner is three alcoholic beverages.
The clampdown applies to tourists hotspots like Magaluf and El Arenal as well as party central Ibiza.
The regional government said that the laws would “force a real change in the tourism model of those destinations”.
Under the new legislation, happy hours and two-for-one drinks will also be banned.
The rules also ban the sale of alcohol in shops between 9.30pm and 8am, and forbids the advertising of party boats in designated areas.
Balearic Islands Tourism minister Iago Negueruela said: “We want British tourists but we don't want this type of tourism.
“We share with the British Government the view that some images of British tourists are embarrassing.
"We want to put a stop to bad behaviour. We will have zero tolerance for tourism excesses.”
British travel agents body ABTA has said it "strongly supports” the changes.
Establishments that don’t follow the rules will face hefty fines, according to the legislation. The government texts outlines fines of between €1,000 and €600,000, plus the possibility of shutting down offending establishments for up to three years.
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