The good people who make a wine called Purple Rain are denying the wine can be linked to Prince's most famous song, arguing the artist never drank alcohol.
L’uva Bella Winery is being sued by the estate of the former artist formerly known as Prince, who say the Purple Rain wine brand would be confused with the musician’s tune recorded with his band The Revolution.
Prince recorded Purple Rain in 1983 and it was released the following year alongside the film of the same name.
The song is listed on Rolling Stone’s 500 Greatest Songs of All Time at number 18.
Prince received an Academy Award for the film's score.
Purple Rain is a sweet red wine which retails for $7.99.
Ohio-based L’uva Bella has been labelling wines as Purple Rain since 2015.
Lawyers representing Prince’s estate have argued that there was no doubt that “Purple Rain signifies Prince,” Drinks Business reported.
The winery website says: "The Purple Rain Collection delivers a playful take on classic, fruity flavors."
The wine is described as "bright, fun, sweet and crisp". It is made using the concord grape variety.
Interestingly, Clare Valley-based Claymore Wines has released a Claymore Wines 'Purple Rain' Sauvignon Blanc. No lawsuit about that so far.
There is also Western Australia’s Purple Reign - which is purple in colour.
The US Trademark Trial and Appeal Board is expected to make a ruling on the US case in the coming months.
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