A new Master of Science course has been launched by the Burgundy School of Wine & Spirits Business, Decanter reports.
Prospective students from around the world can apply for the new MSc course in sustainable wine tourism and gastronomy, beginning in the 2022 academic year.
Based in Dijon, close to the Côte d’Or vineyards, the institution is part of the Burgundy School of Business (BSB).
It said the MSc in sustainable wine tourism and gastronomy will be taught in English and reflects "strong demand from companies for managers capable of accompanying them in their transition to sustainable development".
Wine tourism is still viewed as a major growth area for wineries and wine regions over the long-term, despite the economic impact of Covid-related travel restrictions in the past two years.
BSB’s wine school said gastronomy is also a major driver of travel.
"The outlook in these areas is very promising, as many wineries, restaurateurs and accommodation providers are increasingly adopting a CSR [corporate social responsibility] strategy, respectful of the environment, their employees and society."
It said its new course is open to any French or international student with an existing Bachelor’s degree.
Laurence Cogan-Marie, professor of marketing at BSB since 2009, will run the sustainable wine tourism and gastronomy MSc.
‘The aim is to introduce students to the best sustainable practices in wine tourism and gastronomy," she said. "They will also carry out concrete case studies."
Research released by the booking.com website in 2021 found that 83% of travellers thought sustainable travel was vital.
The faculty of the School of Wine & Spirits Business is made up of both academic experts and industry professionals, including a Master of Wine, Steve Charters. BSB also invites dozens of guest speakers from the world of wines and spirits in France and abroad to share their experiences with students.
See https://global.bsb-education.com/bsbs-programmes/
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