It has never been more cool to be green.
Businesses are constantly coming up with ideas to make themselves more eco-friendly than than their rivals.
A new train ticketing platform launched this week in Britain is promising to plant a tree for every booking, which it hopes will appeal to passengers who care about climate change.
Trainhugger says it will use 50p out of each £1.50 booking fee to pay for a young tree, in partnership with the Royal Forestry Society and Royal Scottish Forestry Society, The Guardian reports.
The company – which offers the same fares as other rail sites – aims to match a UK Government target of planting 90-120 million trees a year
The website will sell the same UK routes and fares as other rail websites.
The company – which offers the same fares as other rail sites – aims to match a UK Government target of planting 90-120 million trees a year
The website will sell the same UK routes and fares as other rail websites.
Trainhugger’s founders believe they will be able to win enough business from rivals to make a considerable contribution towards combating climate change. They hope to plant 10 million trees by 2025.
“If rail gets back to where it was pre-pandemic - and Trainhugger sold 5% of those passenger journeys - that would be 90 million bookings or 90 million trees," said Felix Tanzer, who co-founded the company with Ed Caldecott.
Each 50p donation covers the price of a “whip”, a baby tree shoot smaller than a sapling, but the costs of the land, and planting and maintaining the tree are covered by members of the RFS.
Each 50p donation covers the price of a “whip”, a baby tree shoot smaller than a sapling, but the costs of the land, and planting and maintaining the tree are covered by members of the RFS.
But surely that slogan should be" "Same price, more trees"?
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