Who would have thought?
People have been posting fake reviews on Tripadvisor, disparaging opposition businesses and failing to follow posting rules.
The online travel review platform has just published its 2021 Review Transparency Report, revealing in detail the volume of review contributions to the platform in 2020, and the impact of Covid-19 on user-generated travel guidance.
The report says Tripadvisor rejected or removed over two million reviews that did not comply with the platform's community standards.
In total, 3.6% of all review submissions last year were identified as fake, with the majority being rejected before they were posted to the Tripadvisor site.
There are a number of reasons why Tripadvisor rejects or removes reviews, ranging from community standards violations (such as the use of profanity) to fake review activity.
Just 3.6% of all reviews were determined to be fraudulent - but that still totalled nearly 1 million reviews.
In total, Tripadvisor penalized 34,605 properties for fraudulent activity and banned 20,299 members for failing to abide by the platform’s community standards in 2020.
Tripadvisor says it introduced new community standards designed to prevent the spread of Covid-19 misinformation and protect businesses that have been keeping customers safe.
As a result, Tripadvisor removed nearly 50,000 reviews that did not adhere to the platform's Covid-19 posting guidelines.
"As we continue the work to earn the trust travellers place in our business, we take the enforcement of our community standards incredibly seriously as we use the best in technology and human moderation practices to fight fraud," said Becky Foley, head of Trust and Safety at Tripadvisor.
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