New drinks brand says it "tastes good and does good"

It has become hugely fashionable for wine producers to link with charitable causes, and now a new range of spiced rums in a can has joined the movement. 

Reeftip Drinks Co. from Queensland has launched with a commitment to donate 10% of profits to the Coral Nurture Program - a world-first science and tourism partnership aimed at supporting the growth of new corals on the Great Barrier Reef. 

The Coral Nurture Program will build the resilience of the Great Barrier Reef and boost coral abundance along tourism sites through scientific methods of coral propagation and planting where it is needed most.

Diageo Australia, the global drinks behemoth behind Bundaberg Rum, is offering the support through Reeftip, whose spiced rum premix range features Australian-inspired flavours. 

"More and more consumers are looking to brands to do more for environment and Reeftip answers that call from its inception," the company says in its statement. 

"Reeftip’s financial support will enable the Coral Nurture Program to significantly accelerate its coral regeneration work at Great Barrier Reef sites where coral needs to be boosted and maintained and support the scientific research that underpins field work on the reef.

"The Coral Nurture Program’s regeneration efforts harness tourism’s vast collective infrastructure and use new Australian coral clip technology to grow and maintain new corals in high value sites across the reef." 

Angus McPherson, managing director of Diageo Australia, said: “Australians are getting right behind the local spirits industry and that’s why I’m so excited to launch Reeftip, Australia’s newest spirits brand, a product that not only tastes good, but does good.

“Consumers around the world are becoming increasingly aware of the environment they live in, and they’re passionate about brands that give back and make a positive contribution. That’s what Reeftip is about." 

“We’re incredibly fortunate to have the world’s largest coral reef ecosystem on our doorstep, and we all want to see it preserved.”

University of Technology Sydney (UTS) Professor and Coral Nurture Program co-founder David Suggett says building environmental resilience requires community action.

“It’s not just scientists that can be part of positive change. With the support of Reeftip Drinks Co, we’ll be able to help more people play a part in securing a better future for Australia’s reefs,” he said.

Flavours include mango, coconut and soda; and pineapple, lime and soda. 

So how to the Reeftips taste? I'll let you know as soon as I have tried them. 

Reeftip’s RTDs are now available in liquor stores across Australia in four-packs of 330ml cans, with an RRP of $24.99