Plans have been unveiled for a $107 million concert and hospitality venue right in the heart of Hunter Valley wine country.
Winarch Capital’s newly-formed Cedar Mill Group has acquired one of the Hunter Valley wine region’s premium development sites for its second purpose-built outdoor amphitheatre and tourism project, expected to open in 2023.
It follows the previously announced $235 million redevelopment of Morisset Golf Course, to be known as Cedar Mill Lake Macquarie, with plans for a 30,000 person concert venue, cafes and restaurants, accommodation and Australia’s largest aquatic play park.
The new property, in Pokolbin, is on the corner of Broke and McDonalds Roads and sits adjacent to the Roche Estate food and beverage precinct and next to the Hope Estate winery.
There are plans for Cedar Mill Hunter Valley to house a 100-bed hotel, specialist food and beverage outlets, a wine museum, multiple cellar doors and a 22,000 person concert venue to host events featuringt local and international acts touring Australia.
The vision for the site includes the delivery of a venue that is also capable of hosting events, conferences and functions, and attract tourists seeking high-end visitor experiences. This includes local growers and operators providing boutique goods and dining experiences inspired by the local agricultural heritage as well as winemaking, distilling and brewing.
Cedar Mill Group general manager Kyle McKendry described the Pokolbin location as the only remaining premium development site in the Hunter Valley wine region.
“It is 105 acres right in the centre of Hunter Valley wine country and had been held by the previous owners for over 30 years," McKendry said. "It was an amazing opportunity.
“Without doubt, this is a very significant acquisition for the Cedar Mill Group and an exciting step towards our plans to have outdoor venues coupled with exciting tourism concepts in the best locations in Australia and New Zealand.
“Our aim is to provide an unparalleled visitor experience in the heart of the region, offering a gateway for tourists to connect with everything that makes the Hunter Valley a world-class visitor destination and event hub.”
The Hunter Valley has over 150 wineries and high-end eateries.
Development plans for Cedar Mill Hunter Valley will be lodged in the coming months, with the construction phase projected to create over 500 new jobs (215 direct, 285 indirect) and inject $207.5 million through build costs, job creation, supply chain and consumption.
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