Winesmiths has just released a vibrant set of limited-edition two-litre wine packs designed by Australian street artist Mulga.
The partnership with Mulga exhibits his interpretive style and brings excitement to cask wine shelves in liquor stores, Winesmiths says in a press release. That's a bit of a stretch, but the casks do look impressive.
The designs appear on the sauvignon blanc, semillon sauvignon blanc, pinot grigio and shiraz packs, each featuring Australian characters such as a cockatoo, parrot, ibis, platypus and seagull.
Mulga (aka Joel Moore) is, apparently, known for his "unique funky animal creations set within a summer infused world of bright colours and joyful times".
“I love summer times and creating funky characters who exhibit that larrikin Australian sensibility, and if my art brings a smile to your dial, I'm happy,” said Mulga.
Winesmiths marketing manager Jacinta Gibson explains: “The Winesmiths Mulga Edition provides a story beyond the wine. It celebrates those that have a unique view of the world.
“Just like an artist, our winemakers put as much love and dedication into each of our cask wines as they do bottled wines. They don’t compromise on quality in any way. It’s about harnessing the greatness of the variety for that vintage.”
The limited-edition designed packs (RRP $16 but look out for them on special) will be in liquor stores over July and August.
“Not only are they visually appealing, but people will appreciate the quality of the wine inside and the convenience that the two-litre pack offers,” Gibson said.
“Our packs can be kept in the fridge and enjoyed over several weeks, so there’s no wastage from not finishing a bottle or feeling compelled to have more than one glass”.
Every sale of the Winesmiths Mulga Edition casks will contribute to the ‘Winesmiths Sacrifice Nothing Grant’, which will award one artist $5000 towards an art project.
Artists are encouraged to register until September 30 online at www.winesmiths.com.au
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