In a competitive wine marketplace a point of difference is good.
Biodynamic, organic, "orange", gluten-free and preservative-free are all proven winners.
Increasingly, however, sustainability and evironmentally friendly attributes are proving popular.
In recent weeks I have written about wine brands that are supporting animal charities, planting trees for every case sold, removing plastics from the ocean and using lighter bottles to save the planet.
Following in the footsteps of Banrock Station, the team from Shingleback in McLaren Vale has just launched its new "The Bio Project" range of wines for Coles.
The Bio Project, which has included 200 volunteers, represents Shingleback's ongoing commitment to undertake native revegetation within its Davey Estate vineyard.
Shingleback is a single-estate, family-owned winery that controls all aspects of the winemaking process, from growing the fruit, to bottling the wines. So a tick for that.
In conjunction with the McLaren Vale Biodiversity Group, a four-hectare wetland area has been planted with a selection of beneficial insect-attractive native plants.
A good thing for the environment then.
But warm and fuzzies don't matter unless the wines are any good. The trio comprises the 2019 The Bio Project Tempranillo Blend, the 2020 Bio Project McLaren Vale Fiano and 2020 The Bio Project Monastrell Dry Rosé.
No animal products were used in making any of the wines, which means they are all vegan-friendly.
The red, a blend of tempranillo, monsatrell (known also as mataro or mourvedre), grenache and touriga nacional is a real lip-smacker with an Iberian accent, while the rosé is a monstrell/pinot noir blend with a fresh, dry finish.
The range retails for $25 a bottle at Vintage Cellars, Liquorland and First Choice Liquor Markets.
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