Rock 'n' roll hotel brand lives on with a new guise

Back in the 1960s, 70s and 80s, the Sebel Townhouse Hotel was one of the trendiest places to stay in Sydney - and was much loved by rock stars and celebrities. 

Constructed in 1963, the Sebel was part of the nightlife precinct in and around Kings Cross and hosted guests including Elton John, David Bowie and Dire Straits. In 1984, it was the venue for the reception of Elton's wedding to Renate Blauel. 

Nowadays the Sebel name lives on as a brand in the Accor group and The Sebel will reach 35 properties in the Pacific with the announcement three new The Sebel hotels are set to open in Australia and New Zealand within the next 12 months.

The new hotels are the The Sebel Yarrawonga (2020, below), The Sebel Melbourne Ringwood (2021), and The Sebel Wellington Lower Hutt (2021).

“The expansion of The Sebel brand in Australia and New Zealand will deliver benefits for guests, loyalty members and their communities," said Simon McGrath AM, Chief Executive Officer for Accor Pacific. 

“The Sebel is a leading premium brand with a strong reputation for delivering exceptional accommodation and an outstanding service experience. 

"Trusted brands, like The Sebel, bring quality and credibility to the serviced apartments sector, which has been rapidly growing in popularity. We are expecting to see a boom in this area, particularly in the current climate, as serviced apartments limit unnecessary contact with other guests and offer a safe and secure way to travel.

“Each of these hotels will have significant impacts locally, driving employment and tourism to each location. Accor continues to expand its offerings across Australia and New Zealand - the Pacific is a strong region and the future of travel is bright.”

The Sebel Yarrawonga opens on November 1 in the picturesque Murray River region adjacent to Silverwoods Golf and Lifestyle Resort. 

It is situated an hours' drive from Albury town centre, a three-hour drive from Melbourne and five hours from Sydney. The property has 63 studios rooms and apartments, with a further 54 rooms expected in stage two of the development in 2022-2023.  

For more information and to book, visit all.accor.com