Accor has announced the debut of its SO/Hotels & Resorts luxury brand in Melbourne.
With an opening date in 2023, SO/Melbourne aims to be a "bold, fashionable and luxurious designer hotel" located in a prime CBD position overlooking Flagstaff Gardens.
The hotel will be within close reach of Melbourne's key commercial, retail and leisure attractions and will be the first SO/ branded hotel for Australia and second in the region following SO/Auckland.
It will have 288 guest rooms and suites, some with outdoor terraces. It will be part of a mixed-use development including 20,000sqm of office and co-working space.
Simon McGrath, Chief Operating Officer Pacific, Accor, says: “The demand for quality luxury hotels is at an all-time high, so the timing is right to introduce Australia to the audacious and fashionable SO/ Hotel brand.
“SO/Melbourne will bring a bold and playful energy to Melbourne, blending the brand's vibrant luxury services with the heart and soul of the destination. This flagship hotel will be the place to be seen to socialise, appealing to chic travellers and Melbourne's savvy early adopters who are renowned for having their finger on the pulse.
With an opening date in 2023, SO/Melbourne aims to be a "bold, fashionable and luxurious designer hotel" located in a prime CBD position overlooking Flagstaff Gardens.
The hotel will be within close reach of Melbourne's key commercial, retail and leisure attractions and will be the first SO/ branded hotel for Australia and second in the region following SO/Auckland.
It will have 288 guest rooms and suites, some with outdoor terraces. It will be part of a mixed-use development including 20,000sqm of office and co-working space.
Simon McGrath, Chief Operating Officer Pacific, Accor, says: “The demand for quality luxury hotels is at an all-time high, so the timing is right to introduce Australia to the audacious and fashionable SO/ Hotel brand.
“SO/Melbourne will bring a bold and playful energy to Melbourne, blending the brand's vibrant luxury services with the heart and soul of the destination. This flagship hotel will be the place to be seen to socialise, appealing to chic travellers and Melbourne's savvy early adopters who are renowned for having their finger on the pulse.
“Guests today are looking for travel experiences that excite the senses and they want to stay in places where they feel connected to the heart of their destination."
SO/Melbourne is being developed by MIT Group Holdings Pty Ltd, the property arm of private tertiary educational institute, Melbourne Institute of Technology.
An existing heritage building will be retained and incorporated into the lower level design to reflect the diverse history of the site.
The hotel will feature a signature club lounge and private meeting room, specialty restaurant/bar and sky deck, all-day dining and outdoor terrace, lobby lounge/café, and a ballroom.
Wellness facilities will include a SO/SPA and SO/FIT wellness and fitness centre as well as a swimming pool.
SO/Melbourne is being developed by MIT Group Holdings Pty Ltd, the property arm of private tertiary educational institute, Melbourne Institute of Technology.
An existing heritage building will be retained and incorporated into the lower level design to reflect the diverse history of the site.
The hotel will feature a signature club lounge and private meeting room, specialty restaurant/bar and sky deck, all-day dining and outdoor terrace, lobby lounge/café, and a ballroom.
Wellness facilities will include a SO/SPA and SO/FIT wellness and fitness centre as well as a swimming pool.
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