TWE, taking over from long-time partner Jacob's Creek, will supply a range of premium Australian wines to many of the restaurants and food outlets across Melbourne Park, with a special showcase within the vineyard precinct at Grand Slam Oval.
The tournament offering is led by Victorian winery St Huberts from the Yarra Valley, who will host The Stag tasting room within the Grand Slam Oval.
There will be tastings each day of the tournament, some of which will be hosted by winemaker Greg Jarratt.
"We are delighted to announce Treasury Wine Estates as the official wine supplier for the Australian Open,” Tennis Australia’s Chief Revenue Officer Richard Heaselgrave said.
“We look forward to bringing a traditional cellar-door concept to life at the Australian Open and showing off some of TWE’s world-class wines to the world.
“Fans can enjoy amazing Australian wines at the AO, all matched to the many and varied food options across the site and supporting the ongoing work we’ve done over the past three years to bring our expanded food and hospitality vision to life.”
TWE Deputy Chief Marketing Officer Angus Lilley said: “We’re thrilled to share some of Australia’s most loved and renowned wines with visitors to the Australian Open this summer.
"We are delighted to announce Treasury Wine Estates as the official wine supplier for the Australian Open,” Tennis Australia’s Chief Revenue Officer Richard Heaselgrave said.
“We look forward to bringing a traditional cellar-door concept to life at the Australian Open and showing off some of TWE’s world-class wines to the world.
“Fans can enjoy amazing Australian wines at the AO, all matched to the many and varied food options across the site and supporting the ongoing work we’ve done over the past three years to bring our expanded food and hospitality vision to life.”
TWE Deputy Chief Marketing Officer Angus Lilley said: “We’re thrilled to share some of Australia’s most loved and renowned wines with visitors to the Australian Open this summer.
“It’s extremely exciting to showcase wines from across the portfolio including Penfolds, Wynns and Seppelt. Our on-site activation will be led by St Huberts The Stag, a range of wines which embody the very best of Victorian winemaking and continue to see strong growth and popularity in the market.”
The Vault – St Hubert’s The Stag Tasting room will provide a full cellar-door wine tasting experience in the heart of Grand Slam Oval.
TWE will serve a range of wine from across their portfolio - including iconic Penfolds Grange in a number of the Australian Open’s premium restaurants.
The Vault – St Hubert’s The Stag Tasting room will provide a full cellar-door wine tasting experience in the heart of Grand Slam Oval.
TWE will serve a range of wine from across their portfolio - including iconic Penfolds Grange in a number of the Australian Open’s premium restaurants.
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