Would you pay $4,450 for a small shot of Cognac?
The M Restaurant Group is offering Rome de Bellegarde 1894 L’Eveil des Sens Cognac, which holds the record as the most expensive in the world, at £2,514 for a 10ml shot.
Produced by Le Domaine de Rome de Bellegarde, the 1894 L’Eveil des Sens Cognac is made from four eaux de vie all aged over 70 years. Only 67 bottles were ever created, with the spirit this year entering the Guinness Book of World Records after a 40ml measure was bought for £10,014.
The shot was bought by businesswoman, Ranjeeta Dutt McGroarty, at the Hyde Kensington on March 21 at a party in support of the charity Globals Make Some Noise. The sum was entirely donated to a charity.
The previous Guinness World Record for the most expensive Cognac sold was for 68,000 Hong Kong dollars (£7,072) at the InterContinental Hong Kong, China, on November 9, 2016.
From November 27, guests at either the Victoria or Threadneedle sites of M Restaurant in London will be able to purchase either a 10ml shot for £2,514, or a one-litre decanter for £250,000, The Drinks Business website reports.
“This is an extremely exciting partnership for M and we can’t wait to start selling such an incredible cognac,” M Restaurant director at Threadneedle Street, Zach Charilaou, told The Drinks Business.
“Our members and regular diners at M are very distinguished regarding their drinks choices so I have no doubt that they will be keen to try Rome de Bellegarde."
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