Back in 2014, Jacob's Creek launched its Double Barrel range of wines from the 2012 vintage that had been finished in aged whisky barrels.
The wines were an immediate success; with Jacob's Creek promoting them as "rich reds finished in aged whisky barrels to build additional layers of complexity and an incredibly smooth finish".
The three reds in the range, a shiraz, cabernet sauvignon and a shiraz-cabernet blend have now been joined by a chardonnay, and sales have far exceeded initial expectations for owners Pernod Ricd.
Nothing is unique in the wine industry for long, however, and a Californian zinfandel aged in bourbon barrels is booming in the US market, along with Napa winery Cooper & Thief's sauvignon blanc aged in former tequila barrels.
The bourbon-barrel aged zin is made by Fetzer Vineyards – owned since 2011 by Chile’s Concha y Toro – and has enjoyed growth from 5,000 cases in 2014 to 120,000 cases of annual sales in the past 12 months.
Called 1000 Stories, the zinfandel was the result of a “brainstorming session” almost five years ago at Fetzer, and has become much sought-after in its domestic market. It is also a big hit in Denmark.
1000 Stories sells for around $18 in the US, and is soon to be exported to the UK.
1000 Stories sells for around $18 in the US, and is soon to be exported to the UK.
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