A whole week to celebrate the ubiquitous Negroni

A few years back a Negroni was a fairly obscure aperitif/cocktail. Today it is the drink of choice for bartenders, baristas, mixologists and inner-city hipsters who work in the wine industry.

The Negroni (think artisan gin, artisan vermouth and Campari, or artisan bitters) is the drink of choice for those with long beards, body tattoos and university degrees. It just doesn't get any funkier, although the drink itself dates back to Italy in 1919.

To celebrate the hipster's BBF (until the next trend comes along) next month will feature Negroni Week. Yes, Negroni's are so cool that they get a whole week of reverence, while chardonnay only gets a day.

Negroni Week runs from June 5-11 and is biiig. Launched in 2013 it has raised nearly $900,000 for charitable causes.

In Australia, Cerbarco Distribution is offering discounts on some of the trendiest Negroni ingredients, while hotel hipsters QT are offering a special Negroni Week drinks menu.

QT Canberra, Sydney, Melbourne, Gold Coast and Port Douglas are all running the same menu with a different Negroni or variation each day and a “Seven days of Negroni” theme. The Negroni Reale is pictured above. And $1 for every Negroni sold goes to QT's chosen charity, OzHarvest.

Icebergs at Bondi (it doesn't get any cooler than an iceberg) is also involved. So you can do some good and get pleasantly blitzed at the same time.