How many times have you put a potentially great bottle of wine "away in the cellar" for a few years, only to discover it decades later when it was way past its best; dusty and disappointing?
Many wine styles benefit from cellaring; Barossa shiraz and Coonawarra cabernet among them. Just how long you want your wine to mature comes down to personal taste.
But what is certain is that many bottles with immense promise wither and die in a warm cupboard or on the kitchen shelf.
This Saturday night is Open that Bottle Night - and it will be celebrated around the globe.
It is a concept that started in 2000 in the US when two columnists from the Wall Street Journal encouraged their readers to stop saving those "fine" bottles for a special occasion and to open and enjoy them while they are still at their peak.
Momentum is now gaining in Australia, thanks to the work of marketing agency Mastermind Consulting, which believes there is no better time than the present to salute those special bottles of wine held captive in cellars or cupboards.
Mastermind Consulting’s CEO Trish Barry says: “Wine is meant to be enjoyed and its stories shared. Open That Bottle Night provides people with the perfect excuse to raid their cellars, invite wine-loving friends to their home, gather some friends at BYO restaurants and tell the stories about the bottles brought to the table. Why do winemakers produce wine? So people can delight in its enjoyment. So let’s do what the makers intended and put the wines on centre stage for one evening.”
For those in the hospitality industry, Open That Bottle Night is an opportunity to help customers put wine on the centre stage of tables. This could emerge in the form of hosting a BYO night at a restaurant, or highlighting the venue’s status as BYO.
More information and dedicated #OTBN creative can be downloaded at
www.
Many wine styles benefit from cellaring; Barossa shiraz and Coonawarra cabernet among them. Just how long you want your wine to mature comes down to personal taste.
But what is certain is that many bottles with immense promise wither and die in a warm cupboard or on the kitchen shelf.
This Saturday night is Open that Bottle Night - and it will be celebrated around the globe.
It is a concept that started in 2000 in the US when two columnists from the Wall Street Journal encouraged their readers to stop saving those "fine" bottles for a special occasion and to open and enjoy them while they are still at their peak.
Momentum is now gaining in Australia, thanks to the work of marketing agency Mastermind Consulting, which believes there is no better time than the present to salute those special bottles of wine held captive in cellars or cupboards.
Mastermind Consulting’s CEO Trish Barry says: “Wine is meant to be enjoyed and its stories shared. Open That Bottle Night provides people with the perfect excuse to raid their cellars, invite wine-loving friends to their home, gather some friends at BYO restaurants and tell the stories about the bottles brought to the table. Why do winemakers produce wine? So people can delight in its enjoyment. So let’s do what the makers intended and put the wines on centre stage for one evening.”
For those in the hospitality industry, Open That Bottle Night is an opportunity to help customers put wine on the centre stage of tables. This could emerge in the form of hosting a BYO night at a restaurant, or highlighting the venue’s status as BYO.
Once the wine has been opened and tasted, participants are encouraged to post thoughts and impressions on social media using #OTBN, or post their OTBN photos on the dedicated Facebook page: www.facebook.com/
More information and dedicated #OTBN creative can be downloaded at
www.
Love the idea.I store my wines with a year for drinking so I usually open and enjoy when at their peak, with the odd exception.
ReplyDeleteOff to the cellar to choose one for this Saturday night.
Great to encourage the drinking of aged wine and the stories of where it was purchased who were you with your chat with the winemaker etc.
If a bottle was a gift I always try to drink it with those who gifted it many years before. A great excuse to catch up with old friends.
Love the idea.I store my wines with a year for drinking so I usually open and enjoy when at their peak, with the odd exception.
ReplyDeleteOff to the cellar to choose one for this Saturday night.
Great to encourage the drinking of aged wine and the stories of where it was purchased who were you with your chat with the winemaker etc.
If a bottle was a gift I always try to drink it with those who gifted it many years before. A great excuse to catch up with old friends.