The
twin Caribbean islands of Trinidad and Tobago are synonymous with
calypso, cricket, carnival and rum. Lots of rum.
And
while the local Angostura rums are omnipresent in Port-of-Spain and
surrounds, the global rum industry is a highly competitive one. That’s why Angostura works so hard to link imagery of its rums to
the magic of the West Indies.
The Angostura distillery in Trinidad |
Angostura bitters storage container |
The House of Angostura today also owns distillers in the United States, Canada, the Bahamas and Surinam, as well as Cognac house Hine, which it took over in 2003.
Not only does Angostura invite key sales people, distributors and media to Port of Spain each February/March to enjoy the raucous carnival – it also hosts the annual Global Cocktail Challenge, bringing in mixologists from around the world to work with not only rums, but also the company’s even better known product – Angostura aromatic bitters.
While
all the Angostura products are now produced in a large distillery in
Laventille, a Port of Spain suburb, the brand was actually founded in
what was then the town of Angostura, now known as Ciudad Bolivar, in
Venezuela.
Dr
Johann Gottlieb Siegert, a German doctor, was the surgeon general in
Angostura during the war of independence in Venezuela, treating
soldiers who fought for Simon Bolivar’s army.
He
found gentian root and other herbs gathered locally were effective in
treating chronic stomach ailments – and thus Angostura aromatic
bitters were created.
The
same original recipe from 1824 – and the same blend of herbs and
spices – is used today – and it remains a secret, much like the
Colonel’s herbs and spices and the make-up of Coca-Cola. The same
oversized label, once named as the worst packaging in the world, also
remains in place to this day.
Today,
bitters are used as a food dressing as well as for adding an extra
element to cocktails like the late Queen Mother’s beloved pink
gins, Singapore Slings, mojitos and Champagne cocktails among many
more.
After
the death of Siegert in 1870, his brother and son took over the
company and moved it to Trinidad in 1876.
They
began producing Siegert's Bouguet Rum infused with bitters and by the
turn of the century, the company ventured into the rum market, at
first just in bottling bulk rum from other distillers.
After
many years of intensive research into fermentation and distillation
processes, the company purchased a distillery called Trinidad
Distiller's Limited, which was installed with a state-of-the-art
distillery in 1945 and named a wholly owned subsidiary of Angostura
Limited. This heralded the company's entry into the production of rum
on a major scale.
Molasses arrives to make rum |
In 1973, Angostura
purchased another well-known Trinidad distillery owned by J.B.
Fernandes.
Today
the Angostura facility is the largest distillery in the
English-speaking Caribbean and notable for the rich molasses aroma
that envelopes it. The distillery produces both bitters and around
7-8 million cases of rum a year under a range of different labels.
Other
Trinidad rum brands include Moet Hennessey’s 10 Cane and Zaya, but
Angostura dominates the marketplace.
Sign in the Angostura factory |
The cultural melting pot of Trinidad, which lies in the
southern Caribbean just 12 kilometres off the coast of Venezuela, has
an ideal climate for producing world-class rum, a product of ripe
sugar cane.
Angostura’s
rums are aged in barrel for a minimum of two years – there is no
maximum for maturation - and some develop for 10 or more years.
The two
Angostura rums currently popular in Australia are the 1919 (named for
the year rum producer Fernandes was founded), which is a lighter
style rum aged between 5-10 years that is designed for drinking on
its own; and the 1824 (a tribute to the year the company was
founded), a 12-year-old run with spice and dried fruit characters
that is noted for its cleanliness and balance.
Domestically,
Angostura’s White Oak white rum is hugely popular.
“The
thing about rum is that it is so versatile,” says Angostura chief
blender John Georges. “You can have so many different experiences;
but for me the ultimate is a glass of Angostura 1824 and a fine cigar.”
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