Fancy a bottle of wine for free? Who doesn't?
But on February 15 free wine will be a reality for Australian wine lovers thanks to a new initiative known as the Fifth Leg Bad Taste Amnesty.
The smart marketing people at Fifth Leg wines say that "life is simply too short to drink bad wine" so are offering the chance to swap a bottle of disgusting plonk for a bottle of Fifth Leg of your choice, free.
So if you've had a ghastly bottle of retsina lurking under your bed, or if there's a $5 nasty that's been living in your kitchen but is too awful to even add to a casserole, here is your chance.
From 1-5pm on February 15, all First Choice liquor outlets nationally (except in Tasmania, where there aren't any) will house "swap zones" where wine lovers can drop off a bottle of dubious vinous appeal and swap it for a bottle of Fifth Leg.
Anyone aged over 18 can participate - and there is a limit of one bottle per customer.
Simply bring in an unopened and undamaged bottle of bad wine and swap it for your choice of Fifth Leg Crisp Chardonnay, Fifth Leg Semillon Sauvignon Blanc, Fifth Leg Cabernet Sauvignon Shiraz Merlot, Fifth Leg Rosé or Fifth Leg Shiraz, which normally retail for around $16.99.
Fifth Leg is the quirky offshoot of well-known Margaret River winery Devil’s Lair and I'm told this is the second year of the program.
Find out more at www.fifthleg.com.au.
What I want to know is, what do they do with all those dodgy bottles?
ReplyDeleteGood question Louise. I shall ask them and report back.
ReplyDelete