Following a significant refurbishment, the revamped cellar door will offer a series of tailored tasting experiences overlooking one of the region's spectacular landscapes.
Completed in just eight weeks by local builder Zanetto, the transformation introduces a refined contemporary interior where bespoke Spiegelau crystal glassware, a striking double-sided fireplace and sweeping views across the Tamar River are combined.
Guests can gather around a hand-crafted 12-seat Tasmanian oak table, relax by the fireplace or enjoy one of the intimate lounge spaces overlooking the vineyard.
"It's incredibly exciting to welcome guests to a true brand home for Tamar Ridge and Pirie that reflects the quality, prestige and character of our wines," said Brown.
"Set high above the Tamar River, the cellar door enjoys one of the region's most spectacular outlooks, creating an extraordinary setting in which to experience our fine wines.
Guests can choose from tasting experiences that range from introductory wine flights through to "refined hosted experiences".
Highlights include the Pirie Supreme Indulgence Experience, pairing prestige Méthode Traditionnelle sparkling wines with premium Oscietra sturgeon caviar, alongside the Ultimate Expressions of Pinot Noir , showcasing five of Tamar Ridge's premium pinot noirs, including limited Single Block releases.
Seasonal Tasmanian cheese platters and locally sourced small plates round out the offering.