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Collaborations are all the range across the drinks business and the hospitality industry.
Melbourne hotel hotspot Hannah St Hotel has just launched a new collab with Malin+Goetz, a hip skincare brand founded in the very hip Chelsea neighbourhood of New York City.
The duo has unveiled The Wind Down by Malin + Goetz, an accommodation experience designed around "comfort, ritual and relaxation".
Here's what the hotel has to say: "Created in partnership with modern apothecary brand Malin + Goetz, the new package transforms an overnight stay into a sensory escape, where slowing down becomes the main event."
Fair enough.
"The collaboration draws inspiration from the shared character of Melbourne and New York."
Melbourne and New York are about as similar as myself and a LooksMaxxer.
But there is a legit link.
Hannah St Hotel occupies a location within the podium of The Queensbridge Building. Like New York's iconic Flatiron Building, The Queensbridge Building has become a defining architectural landmark of its city, creating a natural connection between two destinations celebrated for their creativity, culture and neighbourhood spirit.
At the heart of the Wind Down experience is Soft Flame, an exclusive cocktail developed by Hannah St. Hotel Bar Manager Ryan Brandon. Inspiration is drawn from the scent profile of Malin+Goetz's Dark Rum fragrance.
Guests can choose between two collab experiences.
The signature Wind Down by Malin + Goetz package includes overnight accommodation in a choice of Local, Traveller or Explorer Room types and Skyline or Lookout Corner Suites, plus daily breakfast for two, two Dark Rum-inspired cocktails served in Bar Hannah, nightly turndown service, extended 2pm checkout and a full-size Malin+Goetz Dark Rum candle to take home.
For those seeking an elevated retreat, The Ultimate Wind Down by Malin + Goetz is available exclusively in the hotel’s Terrace Balcony Rooms, the Melbourne Suite and the Hannah Suite.
Alongside all the inclusions of the signature package, Ultimate Wind Down guests can also enjoy cocktails shaken and served in-room on request, creating a private cocktail experience within the comfort of their suite. The premium package also includes a signature Hannah St Hotel robe to take home, "extending the feeling of indulgence".
Packages are available to book and stay from now until August 31, with prices starting from $705 per room for a minimum two-night stay. For online reservations and more info see www.hannahsthotel.com/packages.
* With 188 "uniquely styled" rooms, Hannah St Hotel is part of the Collection by TFE Hotels.