
With an apparent target market of well-off bogans, a Guinness kebab, marinated in the famous Irish black stout, is being launched this week for the start of the Six Nations rugby tournament.
The Guinness kebab will be available for six weeks during the tournament in Box bar locations across the UK, including London, Manchester, Leeds and Nottingham, industry website drinks business reports.
Priced from £12.95 (that's a stonking $25.50 in Aussie money), the beef kofta is marinated in Guinness, "giving the meat the deep, rich flavour," before being wrapped in a hand-made flatbread, drizzled with a sticky homemade Guinness chipotle glaze and topped with fresh mint yoghurt.
The snack is designed to look like a pint of Guinness.
“Our new Guinness kebab is a playful nod to our Irish friends ahead of the Six Nations, whilst also tapping into our favourite night out food as Brits – the kebab," says Tom Mayer-Jones, brand and marketing manager at Box.
"We’ve brought these two things together in a way that feels true to Box - bold, social, and a meal designed to be enjoyed alongside big sporting moments.”
Prices may vary across locations with the kebab being priced at £14.95 in Box Piccadilly.
“We’re inviting everyone down to Box to watch the rugby and enjoy our new menu item,” Mayer-Jones added.
Those indulging in the Guinness kebab are being encouraged to share their pictures, videos and experiences via Instagram and TikTok and tagging in the @theboxbaruk handle.
OK. We get it. It's a publicity stunt. But it has got some traction.




